December 23, 2024

"Making the World Safe for Diversity"

5 ways brands can stop performative allyship and become real allies

1 min read
5 ways brands can stop performative allyship and become real allies

Performative allyship can damage your reputation and credibility. EMS-FORSTER-PRODUCTIONS/Getty Images Many businesses are using performative allyship to promote positive social perceptions of their brand, which is a superficial move that diversity advocate Nika White says can work against you in the long run. Brands should take an introspective look […]

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