John Doe Speaks About Diversity at Smithco

Much of “the [advertising and communications] industry is dominated by white women through middle management, and white men at the top,” says Lauren Wesley Wilson, founder of ColorComm, a business community for women of color in the communications industry. “When you look at PR and advertising agencies, there is often a handful of people of color in leadership positions and sometimes none at all. Often times, hiring managers hire people who look like them. They don’t look for diversity or difference, they look for similarity and compatibility.”

Be Intentional. Be intentional about bringing diversity into meetings and work opportunities. If we want diversity, we should all be bringing people to work who

Be Intentional. Be intentional about bringing diversity into meetings and work opportunities. If we want diversity, we should all be bringing people to work who are not like us.

The goal of inclusivity is to make sure that everyone feels included in everything you do and that each individual feels she or he belongs—regardless of gender, race or sexuality. It’s not only good for morale, but good for your employees’ performance: Research has found that hiding our true identities dramatically declines our professional performance. For diversity initiatives to be successful, we